Maximum Impact Marketing

Email marketing tips for responsive campaigns

We are here to help all our clients improve response rates and results from their email marketing campaigns. If you are planning a campaign and would like to discuss a strategy to help achieve your goals, or if you’ve designed an email campaign and would like a second opinion, then simply contact us for unbiased and professional advice.

Below are 5 top tips to get you on your way to email marketing success;

1. Avoid spam filters

The biggest challenge faced by email marketers is how to deliver your emails into the inboxes of major internet service providers (ISP’s) and avoiding Spam Filters. ISP’s use advanced filters to decipher commercial email messages based on their content and unfortunately, this often includes filtering legitimate opt-in email messages in error.

This happens if the spam-score of your message is too high and triggers the spam filter or if your IP Reputation & Email Headers do not pass their security checks. We suggest that before you send your own email campaigns, test deliverability in different ISP environments first. A campaign that triggers spam filters will not only waste your time and money, but can permanently damage your IP reputation. We specialise in building optimised email campaigns, designed and tested for inbox deliverability. Our email campaign management includes html validation and spam score analysis to ensure your emails is clean and optimised for deliverability

2. Primary object

The primary objective of an email marketing campaign is often to deliver targeted traffic to a specific web page, so consider your email flyer to be a stepping stone between your customers and your website.

Your campaign should be designed with strategy in mind. Keep your message focussed on your objective by using clear and simple copy, obvious links and quality graphics to engage your readers.

Your primary call to action should always be positioned so viewers can see it as soon as they open your email. To improve response rates from your email marketing, make it easy for your customers to interact with your email and you will improve your open and click-through rates.

3. Subject line strategy

The subject line is a crucial, but often overlooked, part of your email marketing campaign. However it is just as important as your creative design and your email data lists. The subject line is usually the first thing your customer will see and is often the reason why a recipient opens or deletes your email.

Your subject line must be relevant to the content of your email and it is considered a good idea to ask a question or state something that makes the reader stop and think. Put yourself in the shoes of your customers and ask yourself what would encourage you to open the email. However be very carefully not to include words, phrases or characters that can trigger spam filters as your subject line will be scrutinised by the ISP’s.

4. Build longer and stronger relationships

People are often reluctant to share their information for free, so building an email marketing lists via website sign-ups usually requires some kind of incentive, a free trial, discounts, voucher codes, privileges etc. Once you have captured their interest email marketing can be used to improve customer relationships and leverage more sales far cheaper than any other marketing channel.

The key to making this relationship work is to ensure your recipients receive relevant content that they enjoy and that offers them value.

Our email marketing platform provides detailed analysis and reports based on individual user activity. By using segmentation and behavioural targeting your customers/prospect can receive marketing offers tailored specifically to them, resulting in more responsive email campaigns and improved customer retention

5. Buying opt-in email lists

Buying email address lists for your own email marketing requires very careful consideration. It is against the law in the UK to send unsolicited commercial email to an individual and the legal responsibility lies with the ‘sender’ of the email message (the data controller) and not the data supplier (list broker, list manager).

Email Service Providers block email messages from blacklisted senders, so if you are suspected of Spam and your IP Address is blacklisted, this will have a severe effect on the way your business can communicate by email to your customers.

Spam is heavily frowned upon by ISP’s and if a data controller is suspected of sending Spam then it is likely that their Internet Service Provider will suspend their hosting account without warning, so the significance of buying a genuine email list goes beyond its’ marketing potential.

Maximum Impact Marketing provides B2B and B2C targeted email lists and email broadcasting services. Our data is compiled in strict accordance with the Privacy and Electronic Communications Act and the Data Protection Act. If you want us to manage and broadcast your campaign via our platform, then we can provide a simple, quick and safe email marketing solution.